"A creative adult is the child who survived"
Bringing food to life like never before
+ About the founder
Hello there! We are humbled to have you here!
The Food Frame is the creative brainchild of our founder Uday Malhotra and specialises in helping Food & beverage brands of all scales and sizes through the power of effective storytelling and visuals. Uday is a trained professional Chef, baker & entrepreneur turned Food photographer & stylist with over 8 years of experience in multiple segments like - Food business, Food Operations, Recipe development for brands, Food Photography, videography, Direction, styling & post production. Thanks to his journey full of unique learnings, he helps to bring together a wholesome approach for any brand that is looking out to create powerful visuals to reach out to their target audience.
Our Story
The Food Frame was an idea that i conceived during my college days in IHM-Aurangabad, the 4th year precisely. I always found photography intriguing enough in many ways as I am a firm believer of "we eat from our eyes much before than our mouth". What you see is what casts an image in your mind about what to expect and what not & this key factor defines a brand's success in today's digital age.
Moving forward in my culinary journey, My camera has been a friend that has always been patient and helped me achieve the vision that I have. Be it when I was in Taj Mahal Palace, Mumbai for my chef training where I covered all restaurants with my camera , or when I was in Spain for an internship with Michelin star restaurants or when I opened my first business in New Delhi that focused on 100% Vegan bakery products where I was the man behind the visuals and a bunch of other things, Photography never left my soul and I realised that this is a true inner calling.
Hence, The Food Frame was born and I will continue to nourish this baby of mine as much as it has nourished me time and again.
- Uday Malhotra